Pinterest is used as a major point of inspiration, exploration, and exposure. People who use Pinterest are naturally open to seeing, interacting with, and archiving different kinds of content.
One of the usual people who uses Pinterest the most to look for ideas as well as to share their own are moms. There are lots of parenting tips, home decorating ideas, cooking recipes, and many more that are shared by moms on Pinterest. Aside from sharing ideas, it can also be used to sell different products.
If you’re a mom who uses Pinterest for business, it’s not enough to just pin your products and blog posts because you really need to harness its power to make it work for you. If you’re wondering how, here are some tips on how you can get the most out of Pinterest.
Create Unique Boards
When you create your Pinterest boards, try to think out of the box. If you’re sharing about recipes, you can break it into categories for your followers such as 15-Minute Recipes, Poultry Recipes, Pasta Recipes, and more. The more creative your boards are, the more likely people are to find them, and you’ll gain lots of followers.
Focus on Content
Most people visit Pinterest for two reasons: to learn and to find inspirations. It is a great platform to use especially when organizing tutorials and when collecting inspiration for different things. These are the things you have to keep in mind when pinning. It should be clear to people who see it that it links to something of value.
Focus on Your Niche
You should look at your Pinterest account as an extension of your brand. Organize your boards in a way that when people visit your account, they’ll be able to see the things related to your business.
Connect Your Facebook and Twitter accounts to Your Pinterest Profile
Connecting your Pinterest to your other social media accounts like Facebook and Twitter will help increase your overall brand visibility. This will also help people to find your posts and help you gain more followers as well.
Make Your Web Content Pinnable
If you have a website that contains helpful visuals and articles, make sure that your visitors will be able to Pin your contents. This will enable them to easily save the ideas, products, or information for later reference. You can also add Pinterest widgets to your website to make it easy for users to quickly pin the content they want while they browse through your pages.
Follow Your Analytics
When you’re using Pinterest for business, you will have analytics on your profile page. This enables you to see which pins are getting the most attention, which is being pinned straight off your site, and how much engagement you’re getting for each pin. You can use these analytics in deciding or thinking of ideas on what to pin next.
Post at the Right Time of the Day
Another important thing is to observe what time of the day people are likely to be browsing Pinterest. Once you’ve figured this out, save your pins until those times.
Pin Often and Maintain Your Boards
Creating boards and pin one day is not enough. Try to pin and keep your boards active as often as you can. The more active you are, the more of your information and pins will show up in the feeds.
Use Keywords and Hashtags
You can optimize your pins by adding keywords to the description. Try using keywords which users of Pinterest are likely to search for. If you’re selling beauty products, some keywords you can use are “makeup tips” or “beauty tips”, because they are many people who visit Pinterest for makeup tutorials. You can also place hashtags at the end of the product’s description. However, do not use too many because it may look like you’re spamming the system.
Always Link to Your Site
As much as possible, always link back to your site and not to another social media page. Because it’s unlikely for a user to click through many links just to find your site.
This is one of the best ways to be able to gain many followers. Try to follow people in similar niches because this will help you attract similar types of audiences. You can also check out who your followers are following to get an idea on who to follow.
You Can Also Be More Than Your Niche
It is stated before that you need to focus on your niche but that doesn’t mean that you have to give up your other interests. Moms have lots of interests such as home décor, cooking, parenting, and many more and it’s fine if your Pinterest account would reflect that.
We hope these tips will help you in getting the most out of your Pinterest account.