Many believe it to be true that different colors do impact how you feel, your behaviors, moods, and feelings. Color psychology has been around for centuries, but more recently studied due to color psychology becoming a popular topic in marketing, art, design, and many more areas. It is a known fact that ancient cultures such as the Chinese used colors to heal, and colorology remains a form of holistic treatment, proven for centuries to work.
It has been only lately that researchers discovered how much color affects the human mind, creating various moods, behaviors, and feelings from the colors painted on the walls of a retail store, partitions of an office to the clothes we wear. Colors impact our mood, attitudes, and behaviors every day, yet unbeknown to most people.
Each color reacts to humans differently by embracing different actions. Colors can be on the walls of an office to the clothing you wear. Colors prove to have a substantial impact on people. A color can signal action and influence how one feels. Color can change emotions and influence reactions.
There is no other communication tool so powerful as color and what that color emanates. For example, the color yellow tends to express a feeling of anxiousness. If the office you work in has the shade of light blue covering the walls, chances are you are going to feel relaxed and serene versus the walls covered in a bright yellow color that emanates restlessness and anxiousness.
How Does Color Influence Decision Making?
It is a proven fact that specific colors impact our well-being and health. Some colors show to increase blood pressure, cause eye strain, and influence mood. However, everyone reacts differently to specific colors, which are the foundation of who we are and our culture. For example, some cultures wear black when there is a death. Other cultures wear white as this represents purity and innocence and symbolizes mourning in different cultures. Colors have different meanings across different cultures.
Colors emanate the powerful effects for different people. For example, some colors say the same thing globally. Some have a feeling of warmth and comfort while these same colors evoke anger, upset, and hostility when they see colors such as those from the red spectrum, yellow, or orange.
Each color has much the same impact on some, while the same colors have a different effect on others.
Researchers find that color is proven to impact people in various and surprising ways and that these effects can be short-term or long-term from specific colors. One extraordinary way is employee work performance. Is that person trying to create a specific image? A lot goes into creating an image such as, but not limited to, gender, age, culture, availability, and price. Researchers study the effects of color preferences that one buys.
Color can significantly affect our decisions, causing a reaction of the eye, nervous system, and the surrounding environment. Color offers different degrees of reflection. After the eye sees the color, the brain processes the color. It takes more of the body’s energy to perceive specific colors such as red, orange, and yellow. These colors stimulate the brain, heart, and respiratory system. Colors like greens and blues seem to calm and relax. Colors make people think and react differently. Researchers found that the vision absorbs only 20 percent of color, and the nervous system absorbs 80 percent.
An office adorned with warm colors such as red, orange, and yellow seems to increase work efficiency. These colors stimulate buyers in the store. On the other hand, colors such as shades of blue and purple seem to slow down office efficiency and relax employees.
Specific colors can increase respiratory rates, make muscles tense, increase heart rate, improve digestion, provokes aggression, increases energy, improve appetite, cause annoyance, gives a sense of freedom, embraces rest, stimulates eyes, bring about a cheerful mood, attract attention, stimulate buyers on what decisions to make, and much more.
How Does Color Psychology Play a Role in Image Consulting?
As an Image Consultant, you teach people how to understand the rules of color. You help others develop a personal image through the styles that are for that person and the colors that embrace a professional, dynamic, and healthy image. There are rules of color to learn, which many are not aware of using. Once you take control of your image, you can get the desired reactions from others that you are looking for. For example,
Image Consultants help with what type of decor a company wants to affect clients better. Just the right spectrum of colors affect the way clients feel about a company and increases buying power, thus increasing profits.
Retail shops can play with a color pallet that enhances customer buying decisions and embrace a comfortable and relaxing atmosphere to shop. Thus customers tend to stay long and shop more because they are within a feel good atmosphere.
Image consultants teach that colors universally affect moods. For example, the warm colors are reds, yellows, and oranges. These colors spur emotions of warmth and comfort or can evoke anger, unkindness, and spite.
While the colors of the red spectrum can have undertones of blue and emit cool colors of calmness such as deep cherry, ruby, burgundy, and ruby, at the same time, these same colors can cast emotions of dignity and seriousness.
Reds can also have an undertone of blue and are known as cool colors such as burgundy, ruby, raspberry, deep cherry. These colors are often described as calm but can also call to mind seriousness and dignity.
Business owners that want to make a positive impression on their customer base hire an image consultant. Those who are in high executive roles may hire the image consultant to advise them on the way to dress using the colors of professionalism thus reaping success within the Company. The image consultant is also available to give decor advice for stores and office settings. Colors when used in the correct manner can increase profits and success for those business owners.
Color Psychology matters in all facets of life, personal and business. Color Psychology helps many people gain successful living.