Are you wondering what the secret to creating an ever thriving salon is? Well, only these three magic words will help you achieve this: always be marketing.
Even though some salons can ‘sell themselves (due to famous clients), it is vital to have an effective marketing strategy for your business to ensure you continue attracting more clients. Suffice EVOLVE SALON AND SPA being a growing business and not the biggest marketing budget; we have highly skilled professionals who will provide the best skincare, spray tanning, and hair services.
In this article, we will discuss the ten best ways that you can sell your salon services.
1. Look the Part
You will find it challenging to make clients interested in your services if your employees, or you, for that matter, do not have amazing skin or hair. For this reason, it is crucial to ensure that you and your employees look the part.
When hiring, your top priority should be hiring individuals who can maintain an appealing appearance. Besides, you can introduce a dress code for your employees. You can offer discounts on your services and products to make it easier for your employees to look their best.
2. Position Yourself as an Expert in the Industry
To acquire new clients and retain them and the existing ones, you must position yourself as an expert in the industry.
An easy way to achieve this is by connecting with news outlets such as your local media and offering helpful information to their audience. By doing so, you will reach a wider platform and showcase your expertise, and as a result, you will attract new customers.
3. Create a Detailed Menu That Explains Every Service Your Salon Offers
It is crucial to have a detailed menu that provides all the information about products and services. Giving your customers clear descriptions will get a better idea of what to expect if they choose a particular service. Furthermore, you can share the benefits of your services and the results.
4. Always Be on Top of Your Online Listings
Salon online marketing is pretty popular on Yelp and Google. Ensure you claim your listing and provide all the necessary details of your salon, such as photos of your work and workspace. Once you set up your listings, request your customers to give positive ratings or leave reviews to help clients decide on a salon to visit.
Customers will either pick or drop your services, judging by your salon’s ambiance, feedback, and ratings. You will get more customers if your listings are attractive.
5. Offer Free Consultations
Free consultations play a crucial role in bringing first-timers who are hesitant to try your services as it helps them experience the best services of your salon firsthand. It is essential to provide the best treatment to these customers as you have one chance to convert them into loyal customers. You can also offer discounts or recommend services that will greatly benefit them.
6. Take Your Services to the Customer
Another crucial salon marketing strategy is taking your services to the customers. You can achieve this by allowing your makeup and hair artists to provide on venue services for photoshoots, weddings, among other events. By doing so, you will give new and existing customers a reason to choose your salon over others.
7. Practice Upselling
Always upsell your products to your customers. To achieve this, make upselling a natural part of your conversation. Invest in building rapport and knowing your customers. After discovering your individual customer’s needs, educate them on the products, why you recommend them, and how they will benefit them.
8. Position and Place Your Merchandise in a Key Location
It is essential to ensure you place all your merchandise in key locations of your store. A perfect place to position your products is near your checkout counter or near your reception as customers often hang around these areas and easily see the products you are selling.
9. Make Booking Easy
You must make the booking process easy for your customers. Provide customers with multiple portals such as a salon app, Facebook, a website, among others that they can choose from. Making the booking process easy will save your customers valuable time and make the booking process more convenient. As a result, you will attract more customers.
10. Affiliate Marketing and Co-branding
An excellent marketing strategy for salons to grow their brands is by use of affiliate marketing and co-branding. Offer your customers product-specific deals to work on affiliate marketing. Besides, you can co-brand by partnering with a local brand and running promotions that offer your customers a discount on services done in your salon after purchasing products from you. This way, you will significantly grow your brand and acquire new customers.
You may find it quite challenging to sell both your products and services. However, with the right marketing strategy, you can completely crash it. To know the best methods that will work for your business, it is crucial to test the above different methods.