5 Essential Benefits of Buying Your Beauty Products Online

Because you’re like us, you love nothing more than to try out new beauty products and to pamper yourself with the latest fragrances, makeup, and skincare in KSA. At the same time, it is a hassle to go into a physical store, especially when your favorite product is almost sold out!

This is where online shopping is a lifesaver.

Read on to learn more about five essential benefits of buying your beauty products online.

1. You have access to a broader selection of products.

One of the most significant benefits of purchasing your beauty products online is that you have a more comprehensive selection of products and brands from which you can choose. Whether you are shopping for makeup, skincare, haircare, or fragrance, more options mean that you are more likely to find the products that work for you.

What’s more, online retailers are able to restock more quickly than physical locations, which means you can be using the products you want in no time. For example, if you are looking to purchase perfume online in the UAE, you can browse until you find a reputable online retailer that stocks the types of scents you’re looking for. In many cases, FACES, the largest luxury retailer in the Middle East, will have the perfumes you love at the price you want.

Similarly, shopping online allows you to purchase products that are not traditionally available in your market because they are manufactured and distributed in foreign countries. This makes it much easier for you to try out makeup, skincare, and perfumes from different countries and to fill your bathroom cabinets with unique products.

2. You have more time to (peacefully) browse.

If you prefer to browse your beauty products in peace (without a pushy salesperson hovering over your shoulder), then you certainly want to be buying your beauty products online. By shopping this way, you can take your time while browsing products on your own without feeling pushed or pressured.

Having more time to peacefully browse also gives you more opportunity to research ingredients. When looking at a product’s ingredients in store, it can be challenging to read the print and to know what each ingredient does and how it will react on your skin. However, online retailers list out the components, making it easy for you to perform a quick Google search before you decide to buy. This way, you can be assured that any product you purchase is going to work with your skin.

3. You can get a discount code.

Generally, shopping online provides you with greater access to promotional codes and discounts that aren’t available in traditional stores. Exclusive offers such as buy-one-get-one-free promotions and free gift with purchase are some common examples that you can find when you purchase your beauty products online. In other words, you can get more of the products that you want while saving a significant amount of money. Ideal!

Even if there isn’t a promotion going on, you are still going to find that shopping online for beauty products is more cost-effective as there are no middlemen involved. An online-only retailer can provide you with products at a lower cost than a retailer with a physical location.

4. You can do it from the comfort of your home.

Ordering beauty products online is the easiest, most comfortable way to shop as all you have to do is place your order, and it will be delivered to your home within days. You don’t have to worry about traveling to a store and then not finding the products you want.

Whether you are placing a large, well-thought-out order or suddenly remember that you are running low on your go-to products, you can make your beauty purchases online at any hour of the day, any day of the week. Rather than having to leave the comfort of your bed, you can spend a Sunday morning browsing through products and building up your makeup or skincare collection.

5. You can make more informed decisions.

Along with access to promotions, it is also easier to find unbiased product reviews online, which allows you to make a decision for yourself about whether or not this is the right product for you. When you are shopping in a store, there is no way to know how other customers felt about the product.

This is one of the biggest reasons why beauty lovers prefer to buy products online as it is easier to ascertain whether you should buy a specific product or not. After all, information is power, and you need access to that information if you are going to make an informed decision.

Do you like to purchase your beauty products online? Why or why not? Let us know your thoughts and any relevant experiences in the comments below!


Nick Vinckier is Head of Growth at Chalhoub Group, the largest luxury retailer in the Middle East. In his current role, he focuses on taking Faces.com from 0 to 1, transforming the beauty retailer into the fastest growing online beauty platform of the GCC.