Choosing a commercial printer is never going to be a straightforward process. A business that is growing will have several printing demands. There are promotional materials that will need to be printed on a regular basis. You need a commercial printing company that can be trusted to deliver regardless of the complexity of the projects. There are a couple of considerations you should keep in mind when choosing a commercial printer and we’re going to highlight some of them.
Quality of Product
Make sure to ask for samples before committing to work with a printing company. The samples will give you an idea of what to expect in terms of quality. The samples should be related to the type of printing that you’re looking for. For Snap Frames, the company should provide just that. There are some shoddy companies that will provide high-quality samples but end up delivering something totally different from what you expected. You can go a step further and ask for references. A company that has nothing to hide will be more than happy to provide references even if you don’t ask.
Experience is an important consideration when looking for a service provider and a commercial printing company is no exception. It will not be fair to associate startups with poor levels of service but it is recommended that you look for ones with the necessary experience for the job. One of the ways you can know that you’re dealing with an experienced company is by looking at the number of years they’ve been operational. The more the years, the more the experience. An experienced company will be aware of some of the challenges that come with each printing project.
You don’t want to be dealing with a company that responds to emails after two days. Customer service is important given the nature of such a service. You can check the social pages of the potential companies to gauge how they interact with their customers. You could also give them a call if you have questions. Take note of the process and if the company was helpful in providing help.
At the end of the day, you’re running a business and the costs have to be kept low in order to maximize profits. This will mean looking for a printing company that offers competitive rates for their services. There is a common myth that the more you spend, the better quality you get. This is not always true, especially when it comes to commercial printing. In order to get the best rates, you should be asking for quotes from multiple companies.
The printing company should be transparent with their costs. When you get quotes from different providers, it will be easy to determine the standard rate and the provider that you will be working with. You should be wary of a company that is offering a suspiciously low rate compared to the market standard. Such a company might be offering substandard services or there could be hidden costs that you will only learn about after its too late.
Technology and Equipment
Printing technology has evolved over the years. What was once fashionable and effective just a couple of years back, might not be ideal for the current commercial printing challenges. That is why it is advisable to ask the company about the technology and equipment that they’re using for the printing process. A good company will ensure that they are using innovative technology to improve efficiency and the quality of the print.
Data Security and Privacy
You might be thinking about sending your customer’s personalized gifts. Their information might have to be forwarded to the printing company. A good printing company will ensure that sensitive information is being safeguarded. They should be willing to sign a non-disclosure so that you’re not taking any chances with sensitive information regarding the company.
Communication and Project Management
Every commercial printing job is unique. The printing company should task someone with the management of the project so that you’re aware of what is happening at every stage. The printing company should be responsive to the needs of the business. How timely is the communication process? Do they have a feedback mechanism in place that is reliable?
To conclude, there are different elements that need to be considered when choosing a commercial printer. Doing due diligence is needed, as you don’t want to end up working with an incompetent company.