Increasing sales is the prime concern of every business. This article is about product label ideas that can increase sales.
If you have a business, you definitely are looking for new ideas to increase sales. You want your products to get sold, right?
Product labels are important because that is what most customers see when they first take a product in their hands. A product label needs to be made appropriately as it lets the customer know about the product and what that specific product is supposed to do. So, small or big, no matter what kind of business you own, to urge customers to buy your products, the labels need to be proper. Moreover, when your product label is unique and easy to comprehend, it attracts more customers.
Here are some handy tips and tricks you can follow to improve your product labels to attract more customers and generate more sales.
Make it Easy to Read
The label’s writing needs to be customer-friendly as people usually do not have much time to spend on deciphering what the product labels mean. Using easy and common words succinctly and avoiding using unnecessary texts and pictures will derive more people to your products.
The generalized format puts the name of your product, ingredients, some tips, some vital information, and manufacturing and expiration date.
If your label is difficult to read, most people will not read it and may not be interested in your product. That is why it is critical to keep the label simple, easy, and specific.
Clear Labels and Proper Size
You need to make sure to be printing clear labels that will be properly visible. Clear labels will help the customers to read them easily. Also, maintain the proper label standard for your product as it impacts consumers’ buying psychology. Resize your label content according to the label’s size, and make sure it is easy to read and understand.
Determine your Target Audience
The most effective way of designing labels is to focus on the target group. Making the label for a huge audience group results in fewer sales. Rather than that, choosing the product’s target group and designing the label according to that makes the label more attractive and useful. You can focus on only those fonts and visuals that fall under the demographic group you are making the label for.
Always determine your audience’s age, sex, social status, location, tastes, and values before designing the labels.
For example, if you are selling beauty products, your customers are mostly females. They also should be aged enough to use makeup. So, your label needs to be related to that demographic group to attract the target audience.
Add Better Visuals
Visuals are an interesting way of communicating with your customers. It also is the best way to draw your customers’ attention. You need to keep in mind that the resolution of the visuals you are using should be high. Also, you need to use visuals that relate to your product. For instance, you cannot use a pizza visual on a body spray label, but you can on any kitchen equipment product.
Make sure you are not going overboard with the visuals. Keep it simple but exciting!
Choose the Right Color Scheme
Color psychology is something that really catches the eye. Do use the tactic of color psychology to highlight your label more. This tactic can be used to influence the consumer’s buying behavior, which can increase your sales. Choose colors that go with your brand personality, consumer base, and logo.
If teens are your target age group, go with bright colors like red, orange, and yellow, and if the older generation is your consumer base, go with more soothing colors such as blue, green, etc.
Everything Must Be True
Do not use false information, thinking that it might attract more customers. Once the real story comes out, you will lose the trust of your customers. You definitely do not want to do that, right?
So make sure to put authentic information about your brand and its features.
Experiment with Typography
Choosing the right typography will amaze your customer. Most products lack readability. Here is where you can be unique with typography that matches your brand image. Do not go for default fonts, such as Arial or Times New Roman, etc. Show some creativity, and try out some typefaces. Catch the brand’s essence with the font, and see how you are getting praised for exceptional label making.
Choose Your Materials Wisely
Before diving into the designing process, you should select the right material as it either enhances or diminishes your product’s label. Your product needs to stand out from other competitors in the market, so you should use high-quality materials to create the labels to mold your customers’ perceptions.
In many cases, labels get destroyed while getting shipped. This hampers the product’s image. So, it is vital to keep the materials of the labels good to avoid circumstances like this.
Keep Some White Space
The design elements need to be very structured and to do that, there need to be spaces between the elements of the labels. The white spaces also help to accentuate the typography, color, and visuals of the labels. It also helps to make the labels more readable, which is a great way to convince customers more.
A lot of people think putting a huge load of information enhances the customer buying behavior. But here’s where they go wrong- customers like to read less, and they like to read clear and organized texts more than huge paragraphs. That is why white spaces are vital for label making. Not only does it structure the label, but it also makes the label more stylish, classy, and rich.
To make your product fly off the shelves, you need to put a lot of thought and effort into it. So use these techniques to improve your label quality and style to increase sales.
Best of Luck!