Even though the trends are coming and going faster than ever, thanks to social media – brands nowadays need to step up their game and bring something new to the table every time. This can be nerve-wracking and seemingly impossible, but it’s actually not! So here’s how to create quality content in order to make your brand look high-end!
Make a plan of action
It’s all about working smart and not working hard, and the same goes for creating any kind of content. In order for it to be successful, you don’t have to spend a lot of money, you just need to be more creative and efficient with what you’ve got. Making a plan before even starting your creative process might be the best idea, you don’t want to give your supporters just anything and whenever so diversifying the content and spreading it around sporadically is key! So even if you only use Instagram as your main platform, don’t spam your followers every day, begging for engagement – make a posting plan instead!
Setting your brand apart
It’s all about thinking outside the box, especially when you have thousands of brands and companies offering similar products and services! You can totally use your brand’s identity and shape the content in the same direction. If you are a company that preaches equality and empowerment, it’s only natural that you show that through your content, if you are an eco-friendly brand, your content should be educational yet fun to consume. Brand identity and content go hand in hand, remember that!
Quality vs. quantity
The best way to make your brand seem instantly more high-end is to produce less content, that is of higher production value. This doesn’t have to mean you have to invest a fortune, but as creators of ShareStory suggest that it’s all about finding the right balance and creating something efficient, rather than simply pumping out useless content. So quality vs. quantity is pretty important when it comes to this aspect of branding and marketing, even if it’s just a text post, it should be detailed yet fun to read, while on the other hand video should be shorter but well thought out and of high quality!
Know your customers
Lastly, if you are planning on truly giving your customers what they want, you need to get to know them first! So it’s quite simple really, in order to create great content, first you need to test the waters and see what kind of things your customers prefer, this can be done through engagement or data analysis! Knowing what kind of people to cater to will help you choose what type of content to make. From the format of the content to the chosen platform, every little detail counts!
Companies and brands are emerging each day and with it, the market is overflowing, so you need to step up your game and offer something that will outshine the competitors! Using today’s benefits of social media and the internet, you can easily create something high-end and spread it around, attracting customers all over the globe, so use that to your advantage!