Marketing is inevitable for any business. Many companies use different marketing strategies to grow their business. As a real estate owner, you need to reach out to your clients before they reach out to you. Always put yourself out there for the people to meet you and learn what you offer.
Every marketer has several things that lead them to market their products. And to learn more about real estate trends, statistics, and other relevant information, check out the top rated Georgia MLS IDX for Realtors.
1. Product – what do you have to offer? How is it different from others in the same field? You need to answer the above questions when describing your products. In this case, your product is in the real estate world. Your next client needs to know something that will make them rent or buy your house.
2. Price – Customers are also interested in knowing the cost of renting or buying from you. Every real estate marketer needs to give the customers an idea of how much they should prepare to spend. If you are not comfortable stating the exact price, provide a range to guide the clients.
3. Promote – This is where the name marketing comes from. If you are into marketing, the core objective is to increase your sales. It is therefore important to speak well of your services. Convince your potential buyers that you are the best.
4. Place – When we search for a house to buy, we are first interested in a particular location. Therefore, it is important that when you prepare to make real estate videos, give a clear location where the real estate is located. Take a walk around the area, capturing some of the attractive things that will make the customer want to come and reside there.
5. People – Finally, when marketing your products on different platforms and specifically using video marketing as a strategy, always remember that you are reaching out to people. To do this effectively, you should know what your target market is. Whom do you want to buy or rent your space? State it clearly in your video if it is a family home or hostel. If you want shared apartments, be clear if you are looking for people who wish to share apartments. Similarly, if you have a service or an application that needs to be carefully explained and served to your customers, how you present the concept of your business idea can make or break it. There is no need to write complicated bulky paragraphs loaded with technical words and specifications. Instead, a simple step-by-step guide or, ideally a short video is more than enough to reach your target audience. In case your in-house marketing team is not well-equipped with content shooting and production, you can collaborate with an explainer video production agency that has experience and a portfolio of similar content production within your industry.
With the many available marketing strategies, video marketing strategy has become one of the most popular marketing tools. Over 55% of social media users spend at least one-hour watching videos and clips on their social media platforms. There is a sense of trust when people can attach an image to the audio they are listening to or the content they are reading. Since people trust what they see, it is important to make real estate videos that they will use to know your real estate company and get in touch with you.
We will share with you some ideas for your next real estate video that will make you stand out from the crowd. There are many places that you can use to share this video and enrich your business.
1. Talk about your area
As mentioned afore, the first consideration for anyone searching for a house to rent or buy is its location. When creating your video as a marketing strategy, it is not enough to mention the location in passing. Your potential client wants to know more about the area, and they want to hear both the good and bad things. Do not be afraid to talk about the bad side because this will help your next client trust you.
2. Give all the details
It is important to give all the details: what is the weather like in your real estate location, when is it too cold, and when should they dress light? Talk about how the security of the area is, as people want a safe environment, mention some precautions to take. Mention if it is safe to walk at night and such like details. Mention the traffic, and at what time of the day should they be cautious of traffic? These are just a few details you can include in your video.
3. Rent or buy
Talk about the available options. Explain what it means to rent a house in the area compared to buying it. Talk about the benefits and disadvantages of both, then leave the person to make their own decision. You should not impose your ideas on the clients. Most people want to have the freedom to make their own decisions. Remember, the target market may be looking for a short-term rental house or a long-term primary residence.
4. Recreational facilities
When you are making real estate videos, be sure to highlight what are the to-go-to places around the area. Mention some of the available outdoor activities that they can do in the area. If there are parks, museums, and the like, do not be afraid to cover that. These are some of the things people look for when moving to a new residential area. Explore the areas capturing them in the video so that the clients know what they can do with their free time once they move into the area.
5. Talk about the neighborhood
Apart from the recreational facilities, walk the viewers around the neighborhood. Help them learn about other businesses in the area and government institutions. People would love to know where they can get some services when needed. Visit the shopping malls, schools, hospitals, religious institutions and highlight them. If possible, talk about the available opportunities for investment.
6. Ongoing projects
You may find some people who are not interested in what is available now but what is coming soon. If there is a project or facility under construction, you can visit such sites and capture them in the video. Give the viewers a mental picture of how the house will look after completion. This will keep them waiting for more updates from you hence more videos.
In your video, you may conduct some interviews with people who have stayed in the estate before. Allow them to share their experiences in the area. Many people love listening to stories, and such success stories may attract them into your real estate.
The Top Real Estate Agent Video Recording Apps
Let us move the major players aside. Since Instagram debuted a video feature in 2013, it is reasonable to say that users all over the world use it frequently. In reality, 5 million videos were uploaded to Instagram on the first day of service. To emphasize the key features of your listings and incorporate them on your real estate website, use the app’s three to fifteen-second length.
The recent release of Hyperlapse, a time-lapse video option for people without the $4,000 equipment required to produce professional-looking lapse recordings, has increased the attraction of video to the app’s users.
Although it is unclear how agents can use this tool, it’s still worth experimenting with to come up with ideas for your real estate marketing. (Note: The ordinary Instagram app does not support it; you must download the standalone Hyperlapse app.)
The iPad version of Apple’s native video editor now has excellent touch functionality. Drag and drop and a downward swipe can be used to add and divide clips. iMovie offers 8 themes after you have chosen your clips, each with its own set of titles, transitions, and music. Use the Ken Burns effect to animate your photographs in video slideshows. When you are finished, you may post immediately to your Facebook page or YouTube/Vimeo channel.
Splice, the only free iPhone app on this list, provides almost all of iMovie’s functions in addition to some more sophisticated tools for combining and synchronizing several audio files. Sadly, Splice does not have an iPad or iPhone 5 app, and the current app has not seen an update since September 2011.
On to the less well-known choices. The first option is Camera Plus, which has a variety of unique capabilities, the most prominent of which is the AirSnap feature. By doing this, users can link up to two iOS devices, one of which can be used as a remote control while the other runs the program.
Hence, set up your iPad on a tripod and use your iPhone to take the photo from a distance of several feet if you want to acquire a picture of yourself and your consumers right after you have closed a sale. You might come away with some eye-catching images for your real estate website homepage. That is not all, either. You may also:
- Using the brush tool, cover your photographs
- Depending on the mood, add bold or subdued colors
- Many features of your photographs can be sharpened
- The Pix’d button will instantly enhance your images
Many MTV viewers in the past wanted to imitate the music videos of their favorite singers. The closest many of these people will go to making professional music videos is Magisto. The software is distinctive in that its algorithms have an impact on the final product’s development after you finish capturing the video and upload it to the Magisto website.
Emotion Sensing Technology, as its creators call it, was developed by the Magisto team to help determine the emotions of persons in the video and then edit it to create the desired mood for consumers, both aesthetically and audibly. You get to pick the song that will play in your “movie” while Magisto applies the necessary effects to your recording.
This app is perfect for real estate professionals who wish to share tales about their happy experiences working with clients to discover their dream homes.
It is a blatant sign that an app is quite good when it receives two prestigious organizations’ video app of the year awards. Some people might assume this program is challenging to master because of the word “Pro” in its title. But that is not the case. FiLMiC Pro’s recording real estate video is a breeze thanks to its simple UI that clearly displays all of the app’s many features, including 4-times zoom, audio metering, and three different filming modes.
You can upload your short video to Vimeo, YouTube, Facebook, and Twitter as soon as it is complete. The developer of the software, Cinegenix, even has a fun and instructive site where it offers recording ideas, guidance on using video equipment, and examples of how to utilize the app.
Spark Camera is a superb video recording software by the internationally acclaimed design company Ideo.
The company’s Toy Lab, which created the software, has even gone so far as to label it “the first app we’ve produced expressly for grown-ups.” The app automatically stitches video together, has an easy-to-upload functionality for social media, and allows for musical soundtracks, making it an agent’s dream.
Spark Camera makes real estate branding simple and even enjoyable. The software makes real estate video marketing simple with no mess or fuss.
Pinnacle, formerly known as Avid Studio, claims to provide the most sophisticated tools and functionality for video editing of any iPad app, which helps to justify its premium pricing. Pinnacle has advanced options for animated titles and graphics, montage templates, a ton of transition effects, and picture-in-picture modes. You will not ever need to leave the app thanks to the one-touch YouTube sharing feature and 1080p output.
Blux Movie for the iPhone and Blux Movie HD for the iPad are complementary photo-editing programs that let you edit videos with exciting post-production features like split-screen views and filters. Blux is compatible with iMovie, so you can add flair and fine-tune your work elsewhere. Yes, you must record with Blux to edit with it, and you cannot trim.
If you only need the most basic editing tools, VidTrim is a good choice. Directly cut video clips from your tablet or smartphone, then email or post to YouTube. The Pro edition ($2.84) lets you collect still images, compress your recordings, and add filters and effects.
VEED.IO is simple to use and makes it simple for users to modify videos. At the same time, their customer service has received nothing but praise. One of the benefits that have helped them gain traction and establish the platform as one of the top video applications on the market is its straightforward and user-friendly UI.
Working in a group? By obtaining edit feedback, VEED.IO enables team members to collaborate with each other quickly. VEED.IO is one of the platforms you should consider if you are a real estate agent seeking a video application to make basic real estate videos.
Why should you create videos for real estate marketing?
With the typical person watching 19 hours of online video each week, videos open up a whole new world of real estate marketing, and customers are now more interested than ever in this type of content.
Who would not want to produce more leads? If you can pinpoint your target market and come up with inventive strategies to grab and hold their attention, you will generate leads that you might not have otherwise found.
We hope these ideas will help you beef up your next real estate video. As you make the videos, remember to apply SEO optimization tools. Google search tools will help you get in touch with new clients.