6 Printed Branding Options for Businesses

Branding is a way to build trust and loyalty with customers, and it is also an essential part of the business identity. There are many different ways that businesses can create a brand, from logos and colours to taglines and even the packaging of products. Contact a trusted merchandise printing company to help you craft the perfect promotional products for your business. As such, one of the most popular options for branding is printed branding, which is using your logo or name on products one sells or gives away. And using professional printing services ensures quality branding options for customers to appreciate. One must consult such services to make the best out of their budget.

1. Business Cards

Image showing business cards

Business cards are a great way to get a brand out there and make an impression. They are often the first point of contact with customers or potential clients, so make them easy to read and understandable. Meanwhile, they can be used for many purposes, including networking, handing out at events, sending them to potential clients and more.

In addition to being an effective tool for marketing a business online or in person, one can also personalise their business cards with unique designs that reflect the brand’s identity.

You can either hire a graphic designer to make you one based on your requirements or you can use websites like Canva to customize your design.

However, there are different materials for business cards that you should be familiar with. If you want the best quality, the following option could help you to a great extent.

Card Stock weighs 80 to 110 pounds per ream of paper. It’s sturdy and quite feasible. Card stock can come in a variety of other business cards such as;

Matte Stock has a non-shiny matt surface and a pleasing appearance to catch the attention of clients. 

Glossy cards have an aqueous coating, and water-based coating has a glossy appearance.

Photo card stock is best when you want to include a photograph on your card. It’s the best quality and specially designed for photo cards.

Textured cards can either have a glossy or matte finish along with a texture. So, if you want your cards to be appealing, you should go for them.

2. Envelopes

Envelopes are a great way to promote a brand using invites and other methods. One can also use them for personalised business cards, quality promotional materials, and sending newsletters and mailings. Envelopes allow one to create something that stands out from the crowd, and they are affordable.

You can also design your own customizable envelope along with your business cards. Make sure that your envelope should have your company’s logo and seal.

3. Posters

Image showing a business poster

Posters are the most versatile form of printed advertising. One can use them to promote events, products or services. One can even use them for marketing a business by displaying their logo in a prominent spot. Posters are some of the most effective branding tools because they’re eye-catching and easy to understand.

One can use posters as a tool for direct marketing and advertising. They’re a great way to get information about the business in front of people who are likely to show interest. Make sure your posters depict the true identity of your company. For example, if it’s a clothing brand, a vibrant poster with color diversity could be eye catchy. But, if it’s for some sort of gadget marketing, a formal poster with a light theme would be a better option. 

4. Brochures

Brochures are the best choice to showcase a product or service. So, use them for marketing purposes, information, advertising and promoting a new product or service. One can also use them as giveaways at events or conferences to get their name out there! As such, use printing services for bulk printing and detailing to ensure the best paper and gloss.

The best thing about brochures is that they are very versatile. One can choose any size and design them to fit the purpose. On the other hand, if one has a lot of space and wants to showcase everything about what they do, a large piece is better suited for this purpose.

5. Manuals

Image showing business manuals

Manuals are a great way to communicate a brand, and they can come in the form of either paper or digital books. Manuals help convey processes, procedures and other information that a business needs to be successful. They are also an excellent way to communicate internal affairs within a company. These manuals help employees who need guidance on how to work better and do it methodically.

You can add all the suggestions, recommendations, and guidelines for your colleagues to boost their performance. So, start by making a project plan then think about all the possible ways to achieve your goal, and finally work on its execution. 

6. Postcards

Use postcards as part of an inbound marketing strategy or other digital marketing campaigns, such as email newsletters and social media ads. They’re perfect for brands to increase their visibility in the marketplace while staying connected with current and potential customers.

Postcards are portable; they fit easily into wallets and purses, so people can carry them around wherever they go. This feature makes it easy for potential customers who don’t have access to electronic devices at all times (such as seniors) because they don’t need Wi-Fi connections or strong cell phone signals for their work! Moreover, the best part about postcards is their affordability since one can get thousands printed up within minutes without investing much.

Start your Brand Marketing!

If you are stressed about how your brand will acquire fame and recreation, you should be sensitive to the above marketing tools.  From your business cards to your Manuals, posters, postcards, etc. should reflect your brand identity in an appealing manner. work on your graphic, card materials, and their content. Make it brief, up to the point, and eye catchy. That’s all you need to grab the attention of the audience towards your brand.

Author:  Alison Lurie